ECOLOGICAL RESPONSIBILITY

Our core ecological value is DESIGN FOR CIRCULARITY—a commitment to creating, selling, and redesigning products and services that extend the lifecycle of raw materials.

Design for Circularity

To facilitate recycling, we prioritize simplicity in our design process. Garments made from a single type of fiber are significantly easier to recycle than those containing blended materials, such as cotton and polyester, which are challenging to separate. We also minimize the use of non-essential applications like zippers and buttons, which complicate recycling processes. Additionally, we aim to avoid printed fabrics, as they contribute heavily to pollution.

Fabrics & Ethical Material Sourcing

Transparency throughout the supply chain has been a cornerstone of our operations since the beginning. We never compromise on the quality or origin of our raw materials, which are always eco-friendly or organically grown. Our focus on fabric selection and production processes reflects the significant environmental impact these choices carry.

One key material in our permanent collection is Lenzing TENCEL™ Lyocell, a cellulosic fiber derived from botanical origins. Known for its long-lasting softness and breathability, TENCEL™ Lyocell is produced in a closed-loop system that ensures efficient control of both production and waste. Learn more about this sustainable fiber here.

We are obsessed with sourcing the best fabrics we possibly can. Below is the list of all fabrics we currently use. We do not work with any furs.

• TENCEL™ Lyocell. TENCEL™ is a trademark of Lenzing AG. Read more here
• Recycled wool mix from a GRS (global recycling standard) certified partner. Read more here.
• Deadstock fabrics that we source and find in small batches. The Cupro is one example where we found this really nice fabric that was leftover from other production in Europe.

Reducing Environmental Impact

Research highlights that three activities in the supply chain—wet treatments (e.g., dyeing and finishing), fiber production, and garment confectioning—contribute to 55.4% of the negative climate impact in Swedish clothing consumption (Sandin et al., 2019, Mistra Future Fashion). We address these areas through mindful material selection, ethical production methods, and innovative design strategies.

Our journey toward sustainability is ongoing, and we remain committed to reducing our ecological footprint while creating high-quality, responsibly made fashion.

Textile treatments & chemicals

We do not design garments that needs sandblasting or any other harmful work methods in production and/or finishing.

Phthalates or per- and polyfluoroalkyl substances (PFAS) are not accepted.

When dying our garments, we only use certified products.