We are committed to making the best choices every day across the business to minimize our social and environmental negative impact.
We strive to be a company that contributes to sustainable development at all our touch points. We care about the raw material and processes that goes into producing the fabric we are using and we care about the seamstresses in the production and to prolong the lifetime of the garments.
We currently use Lenzing TENCEL™ Lyocell in 95% of our garments
The other fabric that we are promoting is Piñatex®, read more here. Piñatex is PETA approved and registered by the Vegan Society.
Informative labels such as brand and care labels are made of recycled polyester.
Thread: 100% organic cotton.
All our products are vegan.
Our standard packaging is a light-weight mailing bag, made from natural materials and fully biodegradable.
Our main fabric supplier uses a closed loop system that enables 99% of the chemicals and processing water to be recovered and fed back into the system again.
Waste management is a main topic at sourcing assessment levels and during personal audits.
Our core ecological value: DESIGN FOR CIRCULARITY
We design, sell and re-design our products and services for prolongation of raw material lifecycle. To do this, we focus in the design process. It is easier to recycle a garment if it contains of one single type of fiber than multiple.
It is extremely hard to separate for example cotton and polyester. But if you use only one type of fiber it is more manageable to re-use that item. Another point is use applications like zips and buttons less liberally. Printed yarn or fabrics are another great source of pollution why we strive to avoid printed fabrics. We are currently looking into natural dyeing methods for future items.
Full transparency in the supply chain has been the guideline since start.
We do not compromise on the raw material behind the fabric we use - they are always eco/organically grown and produced.
Fabric choices and production processes are particularly important hence the predominant consequence it has. We chose fabrics that are low in use of water with eco/organic origin and plant based, of natural fibers and/or vegan. Our ambition is to only source fabric that are grown/produced and controlled in Europe.
One fabric that we use a lot of in the first collection is Lenzing TENCEL™ Lyocell. Lyocell is a cellulosic fiber from botanic origin. It has a long-lasting softness and breaths nicely. The fiber is produced in a closed loop hence full control of the production and waste is maintained.
Read more about the fiber here.
Recent research* shows that three of the activities in the supply chain adds up to 55,4% of the negative climate impact in Swedish clothing consumption. Those 3 are wet treatments such as dying and finishing (denim bleach, rub etc), fiber production and confectioning.
*Source: Sandin et. al. 2019. Mistra Future Fashion
Our core social value: WE ARE PEOPLE.
It all comes down to being nice to our people and the coming generations.
the_wiman do not accept any form of child labor in any part of the supply chain, including the farmers growing the wood that becomes cellulose to the manufacturing partners sewing and finishing the garments. Any violation leads to immediate termination of partnership.
When we audit a partner we look at working conditions such as work hours, facilities in general and single work space in particular, wages, collective agreements, production processes and safety.
We source our partners carefully. We monitor their staffs work ours, facilities and work environment fulfils the highest standard.
Societal efforts such as engagement in the local region is beneficial.
Our assessment is based on physical audits and interviews.
Read more about our main manufacturing partner here.
We need to be profitable to be able to persevere hence we price our products at a certain level.
We revisit the calculations behind the price tags periodically.