THE_WIMAN

I am pleased to share that A sustainable closet recently published an interview with myself, I share a top-10 list of how to create a more sustainable wardrobe/lifestyle and much more.

Read full interview here.

The first ever pop-up shop were open for two weeks in the beginning of June, in Stockholm, and what an amazing experience! Thank you very much to all customers and friends. You all contributed in creating an inspiring and vibrant space filled with love and interesting meetings!

We are delighted to announce that we are opening a pop-up shop at Åhléns City in Stockholm 3-16 June. This is our first physical presentation and we are beyond exited to meet you all there.

I believe that collaboration is a key to success running any company. We have teamed up with some amazing women that have helped us create this fantastic space and experience. 

We are launching a new up-cycled collection that we have worked on for the last few months. The fabrics is collected from customers via our buy back system and also a...

Ett stort argument till varför jag startade the_wiman var att jag själv tyckte att det var svårt att hitta hållbara varumärken och anade att fler kände som jag. Trots information om material, certifieringar och företagens egna hållbarhetsmärkningar var det svårt att jämföra olika plagg på ett rättvist sätt. 

Start-up bolaget SustainaSearch har utvecklat en lösning på problemet och vi är väldigt glada att nu lansera vårt samarbete. Deras tjänst SustainaIndex är en hållbarhetsjämförelse, för kläder och textilier. SustainaIndex är utvecklat i samarbete med experter och forskare inom textil och hållbarhet och visar hållbarhetsbedömningen direkt på plaggnivå.

Resultaten redovisas numera på alla...

We researched many different fabric options and made two key take-aways - we wanted to go for a 100% fabric, no blend, of a natural fiber. The main argument for this was that that would increased the recyclability of the garments. 

That decision made the list of possible fabrics much shorter. By some time we got familiar with a company that met many of our criteria and they are producing a fabric called TENCEL™ Lyocell which we eventually produced the full first collection in. This fiber has a botanic origin but requires less water than cotton.