THE_WIMAN

We researched many different fabric options and made two key take-aways - we wanted to go for a 100% fabric, no blend, of a natural fiber. The main argument for this was that that would increased the recyclability of the garments. 

That decision made the list of possible fabrics much shorter. By some time we got familiar with a company that met many of our criteria and they are producing a fabric called TENCEL™ Lyocell which we eventually produced the full first collection in. This fiber has a botanic origin but requires less water than cotton. 

We are pleased to inform you that our circular service is now open. This is a vital part of our reason to be.

The initial production of a garment accounts for the majority of the environmental negative impact and there is a major challenge with overproduction in the fashion industry. If you, just like us, aspire to be a part of the solution - below is your ticket. Best way to do your part is to buy less and to wear those garments for a long period of time. But, we also understand that every woman wants some newness and rotation to her wardrobe.

This is...

Vår vision är att du ska känna dig som ditt bästa jag när du klär dig i våra produkter. 

Som grundare av the_wiman vill jag utnyttja denna kanal till att med ojämna mellanrum brodera ut om olika ämnen kring utvecklingen av varumärket och annat relevant som slow fashion, fast fashion, prissättning, frakter, material, ansvar mm. Min önskan är att det även utvecklas ett slags samtal med utbyte av ideér oss emellan - att ni vill vara med och tycka till i olika frågor, hoppas ni tycker det låter bra! 

Min bakgrund är inom marknadsföring/PR och försäljning i mode-, livsmedel- och elektronikbranschen. Jag har...

We source our partners very carefully and we have found some amazing people that share our values. We think it is important to share this information with you so please read more here.